Episode 5

"Go With The Flo"

w/ John Park - Co-Creator of the "Flo" Progressive Insurance Spokeswoman 

Ad/marketing maven John Park (artsandsci.comtalks with us about how he co-created the ubiquitous "Flo" Progressive Insurance spokeswoman. Along the way, he discusses how Flo may be a sign of our nerdy times (engendering the "geek is gorgeous" sensibility onscreen and elsewhere these days), the intersection between big business and Geek Culture and even why you might find Flo to be sexier than the prototypical blonde bombshell spokesmodel.